Our Communications Strategy for 2021/22, as set out below, focuses on how and when we will focus our key communications to our target audiences and who will lead. In doing so, our communications will be embedded in how we work within our Executive and Committees. HoPS communications are proactive and to direct key messages aligned with our purpose, as set out above. Our actions will be reviewed by our Executive Committee frequently.
| Audience | Method of communication | Frequency | Lead | Actions |
| HOPS members | Knowledge Hub | Ongoing | HOPS Secretariat HOPS Executive | June-Aug 2021: • Consider promotion of KHub within Planning Authorities • Enhance ongoing engagement • Consider membership of KHub |
| Ongoing | HOPS Chair HOPS Senior Vice Chair | June-Aug 2021: • HOPS Chair email to all Members promoting our purpose, communications, and work. | ||
| Formal notes of meetings | Ongoing | HOPS Secretariat HOPS Committee Chairs | June-Aug 2021: • Available through KHub to Members | |
| HOPS website | Ongoing | HOPS Secretariat | June-Aug 2021: • Upload Communications Plan • Review and revise information | |
| HOPS twitter | Ongoing | HOPS Chair HOPS Senior Chair HOPS Secretariat | June-Aug 2021: • Report Twitter activity to Executive | |
| HOPS research & intelligence | Ongoing | HOPS Executive HOPS Secretariat | June-Aug 2021: • Consider the role of HOPS in responding to/facilitating external research responses • Consider areas of research to be undertaken June-Nov 2021 • Consider the role of HOPS in leading with external research | |
| Publications (Annual Business Plan) | Annual | HOPS Secretariat HOPS Executive | June-Aug 2021: • Review actions | |
| Scottish Government Planning Division and MSP’s/MP’s | Response to key consultations | HOPS Executive HOPS Sub-Committees Chairs | June-Aug 2021: • Consider ongoing and upcoming consultations – Agree lead and delegation | |
| Face to face meetings: • Planning Division • MSPs/MPs | Regular Annual | HOPS Chair HOPS Senior Vice Chair HOPS Junior Chair | June-Aug 2021: • Feedback to HOPS Executive • Request meeting with new Planning Minister | |
| Presentation- parliamentary inquiry | Infrequent | HOPS Executive | No actions anticipated June-August 2021 | |
| Media Outlets | Press release, promoting Planning | Ongoing | HOPS Chair HOPS Senior Vice Chair HOPS Junior Chair | June-Aug 2021: • Media release relating to blogs |
| Responses to direct enquires | Ongoing | HOPS Chair HOPS Senior Vice Chair HOPS Junior Vice Chair HOPS Secretariat | Consideration given to each request. Attendance only where aligns with HOPS purpose | |
| TV/radio- presentation/ Q&A sessions | Ongoing | HOPS Chair HOPS Senior Vice Chair HOPS Junior Chair | Consideration given to each request. Attendance only where aligns with HOPS purpose | |
| Professionals organisations: – RTPI – SOLACE – COSLA – SCOTS – SLAED – LABSS etc. | Face to face meetings | As required | HOPS Chair HOPS Senior Vice Chair HOPS Junior Chair HOPS Secretariat | June-Aug 2021: • Contact organisations to arrange meetings |
| Responses to key consultations | Ongoing | HOPS Secretariat | Consideration given to each request. Response only where it aligns with HOPS purpose | |
| Meeting with other local government groups | Bi-annual | HOPS Chair HOPS Senior Vice Chair HOPS Junior Chair HOPS Secretariat | June-Aug 2021: • Confirm details | |
| External focus | Blogs focused around key themes | Bi-monthly | HOPS Junior Vice Chair HOPS Executive HOPS Sub Committee Chairs | June-Aug 2021: • Executive to consider focus of blogs 2021/22 (linked to media articles) |
| Articles/updates through Scottish Planner, The Planner, Planning and other professional publications | Regular | HOPS Junior Vice Chair HOPS Executive HOPS Sub Committee Chairs | June-Aug 2021: • Articles linked to each blog | |
| Speaking at webinars/conferences p.a. promoting HOPS key priorities (business plan) | Annual | HOPS Executive HOPS Sub Committee Chairs | June-Aug 2021: • Consider what and when • Consider HOPS Executive contribution at each Planning Skills series event | |
| Meet with Homes for Scotland Board | Annual | HOPS Chair HOPS Senior Vice Chair HOPS Junior Chair | June-Aug 2021: • Letter from HOPS Chair to arrange | |
| Meet with Planning Consultants group | Annual | HOPS Chair HOPS Senior Vice Chair HOPS Junior Chair | June-Aug 2021: • Letter from HOPS Chair to arrange | |
| Meet with Key Agencies Group | Bi-annual | HOPS Chair HOPS Senior Vice Chair HOPS Junior Chair HOPS Sub Committee Chairs | June-Aug 2021: • Letter from HOPS Chair to arrange | |
| Other stakeholders | HOPS website | Ongoing | HOPS Secretariat | June-Aug 2021: • Upload Communications Plan • Review and revise information |
| HOPS twitter account | Ongoing | HOPS Chair HOPS Senior Chair HOPS Secretariat | June-Aug 2021: • Report Twitter activity to Executive |
Updated 11/08/2020
