Communication Strategy

Our Communications Strategy for 2021/22, as set out below, focuses on how and when we will focus our key communications to our target audiences and who will lead. In doing so, our communications will be embedded in how we work within our Executive and Committees. HoPS communications are proactive and to direct key messages aligned with our purpose, as set out above. Our actions will be reviewed by our Executive Committee frequently.

AudienceMethod of communicationFrequencyLeadActions
HOPS membersKnowledge HubOngoingHOPS Secretariat
HOPS Executive
June-Aug 2021:

• Consider promotion of KHub within Planning Authorities
• Enhance ongoing engagement
• Consider membership of KHub
EmailOngoingHOPS Chair
HOPS Senior Vice Chair
June-Aug 2021:

• HOPS Chair email to all Members promoting our purpose, communications, and work.
Formal notes of meetingsOngoingHOPS Secretariat
HOPS Committee Chairs
June-Aug 2021:

• Available through KHub to Members
HOPS websiteOngoingHOPS SecretariatJune-Aug 2021:

• Upload Communications Plan
• Review and revise information
HOPS twitterOngoingHOPS Chair
HOPS Senior Chair
HOPS Secretariat
June-Aug 2021:

• Report Twitter activity to Executive
HOPS research & intelligenceOngoingHOPS Executive
HOPS Secretariat
June-Aug 2021:

• Consider the role of HOPS in responding to/facilitating external research responses
• Consider areas of research to be undertaken June-Nov 2021
• Consider the role of HOPS in leading with external research
Publications (Annual Business Plan)AnnualHOPS Secretariat
HOPS Executive
June-Aug 2021:

• Review actions
Scottish Government Planning Division and MSP’s/MP’sResponse to key consultationsHOPS Executive
HOPS Sub-Committees Chairs
June-Aug 2021:

• Consider ongoing and upcoming consultations – Agree lead and delegation
Face to face meetings:

• Planning Division
• MSPs/MPs


Regular
Annual
HOPS Chair
HOPS Senior Vice Chair
HOPS Junior Chair
June-Aug 2021:

• Feedback to HOPS Executive
• Request meeting with new Planning Minister
Presentation- parliamentary inquiryInfrequentHOPS ExecutiveNo actions anticipated June-August 2021
Media OutletsPress release, promoting PlanningOngoingHOPS Chair
HOPS Senior Vice Chair
HOPS Junior Chair
June-Aug 2021:

• Media release relating to blogs
Responses to direct enquiresOngoingHOPS Chair
HOPS Senior Vice Chair
HOPS Junior Vice Chair
HOPS Secretariat
Consideration given to each request. Attendance only where aligns with HOPS purpose
TV/radio- presentation/ Q&A sessionsOngoingHOPS Chair
HOPS Senior Vice Chair
HOPS Junior Chair
Consideration given to each request. Attendance only where aligns with HOPS purpose
Professionals organisations:
– RTPI
– SOLACE
– COSLA
– SCOTS
– SLAED
– LABSS etc.
Face to face meetingsAs requiredHOPS Chair
HOPS Senior Vice Chair
HOPS Junior Chair
HOPS Secretariat
June-Aug 2021:

• Contact organisations to arrange meetings
Responses to key consultationsOngoingHOPS SecretariatConsideration given to each request. Response only where it aligns with HOPS purpose
Meeting with other local government groupsBi-annualHOPS Chair
HOPS Senior Vice Chair
HOPS Junior Chair
HOPS Secretariat
June-Aug 2021:

• Confirm details
External focusBlogs focused around key themesBi-monthlyHOPS Junior Vice Chair
HOPS Executive
HOPS Sub Committee Chairs
June-Aug 2021:

• Executive to consider focus of blogs 2021/22 (linked to media articles)
Articles/updates through Scottish Planner, The Planner, Planning and other professional publicationsRegularHOPS Junior Vice Chair
HOPS Executive
HOPS Sub Committee Chairs
June-Aug 2021:

• Articles linked to each blog
Speaking at webinars/conferences p.a. promoting HOPS key priorities (business plan)AnnualHOPS Executive
HOPS Sub Committee Chairs
June-Aug 2021:

• Consider what and when
• Consider HOPS Executive contribution at each Planning Skills series event
Meet with Homes for Scotland Board Annual HOPS Chair
HOPS Senior Vice Chair
HOPS Junior Chair
June-Aug 2021:

• Letter from HOPS Chair to arrange
Meet with Planning Consultants group Annual HOPS Chair
HOPS Senior Vice Chair
HOPS Junior Chair
June-Aug 2021:

• Letter from HOPS Chair to arrange
Meet with Key Agencies Group Bi-annual HOPS Chair
HOPS Senior Vice Chair
HOPS Junior Chair
HOPS Sub Committee Chairs
June-Aug 2021:

• Letter from HOPS Chair to arrange
Other stakeholdersHOPS websiteOngoingHOPS SecretariatJune-Aug 2021:

• Upload Communications Plan
• Review and revise information
HOPS twitter accountOngoingHOPS Chair
HOPS Senior Chair
HOPS Secretariat
June-Aug 2021:

• Report Twitter activity to Executive


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Updated 11/08/2020

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