HOPS undertake a Communications Strategy to keep the wider membership informed of HOPS work and to ensure that within its wider stakeholder community that its strategic objectives are widely known about and are implemented in full.
The Communication Strategy is to demonstrate to all audiences via a number of platforms that HOPS strategy objectives are critical to the delivery of the Scottish Government’s outcomes around addressing climate change and making Scotland a successful, sustainable and well-connected place to contribute to the quality of life for its people. The Communication Strategy also is used to engage people who otherwise would not be aware of the influence and impact of Planning on places and on general life. It is used to publicise the positive work that is being undertaken at a national level in support of the outcomes of NPF4 as well draw attention in a positive way to processes or outcomes that could be improved.
The HOPS communication strategy is set out below:
| Audience | Method of communication | Lead | Comments |
| HOPS members | – Knowledge Hub – Formal notes of meetings – HOPS website – HOPS twitter – HOPS research & intelligence – Publications (annual business plan) | HOPS Secretariat HOPS Members HOPS Executive | – Routine – Monthly blog – Regular tweets – Living business plan |
| Scottish Government Planning Division and MSP’s/MP’s | – Email – Briefing notes – Presentation- parliamentary enquiry – Face to face meetings – Response to consultations – Publications – Annual business plan | HOPS Chair HOPS Executive | – Routine as and when required – Living business plan |
| Media Outlets | – Press release – Responses to direct enquiries – TV/radio – presentation/Q&A sessions | HOPS Executive | – Press release on key publications or achievements |
| Professionals organisations: – RTPI – SOLACE – COSLA – SCOTS – SLAED – LABSS etc. | – Email – Briefing notes – Face to face meetings – Responses to consultations – Bi-annual meeting with other local government groups | HOPS Executive HOPS Members | -Routine |
| Other stakeholders | – HOPS website – HOPS twitter account – Scottish Planner | HOPS Secretariat HOPS Executive | – Monthly blogs – Business Plan – Articles to the Planner as required |
Updated 28/9/2023
HOPS 